Childline Advertising Video

This video is an advertising for the Childline social groups that help young individuals find friends and talk about their issues and struggles. The target audiences are children as well as young teenagers who face such problems as depression, anxiety, mood swings.

The video includes the hand drawn 2d animations as well as type in motion. It has a friendly tone of voice. The style can be described as cartoony, simple, and childish. Such design solution definitely aligns with the companies identity and will successfully communicate with the target audience.