Perseus Beer Packaging Design

Perseus beer is a new light lager on the Canadian market. The name of the brewery comes from an ancient greek myth about the hero Perseus, the slayer of the Gorgon Medusa and the rescuer of Andromeda from a sea monster.

The label design is very classic, this solution was chosen in order to emphasize the energy of the old ancient story that stands behind the company's name. The main element of the label is an image of the hero Perseus wearing the red cloak and his recognizable golden helmet.

The combination of the bright red and forest green colours creates a nice contrast making the label look vivid and dynamic. The use of both serif and modern sans serif fonts give additional contrast to the whole label.